Nine Decades of Saudi Industrial Heritage
From a Riyadh trading house in 1935 to one of the Kingdom's largest cooling and appliance manufacturing groups.
Units Annual Capacity
Al-Kharj Industrial Complex
ISO 17025 Labs (IAS USA & SAC KSA)
Dealer Showrooms in KSA
Our Journey Since 1935
Alessa trading house founded in Riyadh.
First air conditioning assembly operations begin.
Al-Kharj Industrial Complex commissioned.
Crafft and HAAS brands launched Kingdom-wide.
Dual ISO 17025 laboratory accreditation achieved.
Vision 2030 localization roadmap in execution.
Purpose That Powers the Group
Mission
To deliver smart, durable cooling and appliance solutions engineered for Gulf conditions and trusted by Saudi households and enterprises.
Vision
To be the MENA region's benchmark industrial manufacturer, advancing Saudi Vision 2030 localization.
Values
Integrity, engineering rigour, customer proximity and long-term partnership.
The Team Steering Alessa
Chairman of the Board
Group Governance
Group Chief Executive Officer
Strategy & Growth
Chief Operating Officer
Manufacturing & Supply
Chief Commercial Officer
Sales & Distribution
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